A consultant’s view: The crisis in trust – what sport can learn from other sectors

Declining public trust in institutions has been evident in the decade since the financial crisis but the findings of the 2017 edition of the Edelman Trust Barometer survey conducted in 28 countries were particularly alarming, showing “the largest-ever drop in trust across the institutions of government, business, media and NGOs”.

Speaking in April, IOC President Thomas Bach acknowledged the relevance of the subject to the sports world stating, “The public nowadays has great mistrust in any establishment and we belong in their eyes to the establishment”.

In one of several efforts to quantify the scale of the damage to sport specifically, a consumer survey commissioned by Freuds suggested that one in three Britons believed trust in the sports industry had declined in 2016.

While the causes of the loss of trust may be complex, multiple high profile scandals involving well-known individuals and institutions have surely been contributory

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