Nonprofit newsrooms are reaching bigger audiences by teaming up with other outlets

When images of NBC intern Cassie Semyon sprinting out of the Paul Manafort trial to deliver the verdict to her newsroom went viral, questions bubbled up on social media. Is she a trained runner? Was she barefoot? What was she holding?

What no one asked was, why was she running so fast? That was obvious: to beat the competition. After all, everyone expects journalists to fight for scoops and guard sources jealously to make sure no one steals their stories.

But a new group of newsrooms is changing that. Instead of taking pride in beating the competition, these organizations are sharing their high-quality journalism with other outlets. By teaming up, they can inform bigger audiences about the problems like corruption, environmental dangers and abusive business practices.

I examine this behavior, common among nonprofit news organizations across the U.S., in my new book, “Journalism Without Profit: Making News When the

... read more at: http://theconversation.com/nonprofit-newsrooms-are-reaching-bigger-audiences-by-teaming-up-with-other-outlets-102293

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