The Reemergence of Collaborative Cultures

Suzanne D. Williams

“In the Depression years of the 1930s, the card game contract bridge, first played in the United States in the late 1920s, blossomed,” according to George Akerlof and Robert Shiller in their 2009 book, “Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism.” “Contract bridge is a game played by partners, who must cooperate. In contrast, in recent years poker — and especially its 21st century variation, Texas hold’em — has surged forward. These games are played by individuals for themselves alone, emphasize a type of deception variously called bluffing and ‘keep a poker face,”’and are generally played for money.”

Could the 2008 recession have been a catalyst for a new way of thinking towards collaboration? When the going gets tough do the tough get collaborating? Certainly, the

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