Council leader Susan Aitken said the area had a central role to play in the regeneration of both the city and riverside.
Ms Aitken said in a report: “The [St Enoch] district is a dynamic city quarter with a diverse and distinctive amenity and community.
“The riverside location is also a clearly under-utilised asset that must be redefined and reconfigured to attract footfall and investment.
“The regeneration of Glasgow City Centre and the River Clyde Corridor should both be considered national priority projects. The St Enoch district has a central role in both.”
Construction work on a nine-screen cinema complex with nine new restaurants as part of a £40million leisure development is already underway at St Enoch Shopping Centre and will add 30,000 sq ft to the