Google Backing More Original News With Algorithm Change

Write-arounders and SEO hounds beware: Google is looking to prioritize original reporting over what’s most recent when it comes to search results.

In a new blog post, Richard Gingras, Google’s vice president of News, said the world’s biggest search engine just made some changes to its sorting algorithm in an effort to surface and keep surfacing news reporting that is original, i.e., not pieces of content that re-report big stories that are getting good SEO or trending. 

“In today’s fast-paced world of news, the original reporting on a subject doesn’t always stay in the spotlight for long,” Gingras wrote.

Until now, Google’s News search tended to surface whatever was most recent and most comprehensive going by the hour, so a breaking story, an investigative

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